вЂњWe could make a computer look like a grapefruit,вЂќ Ive said. Instead, Apple would do something different. To many people, computers were inscrutable, alien objects, a mass of wires and circuit boards not meant for mere mortals. They would make a device that was all about removing the fear associated with computers. At the same time, there was a huge, untapped market out there - people whose lives would be made easier by computers but who were put off by their вЂњnerdiness.вЂќД¬ommenting on this in a 1998 interview with CNN, Ive was scathing: вЂњThe computer industry is creatively bankrupt,вЂќ he said, with companies too afraid to break out of the status quo to consider anything other than speed and performance. Ive wanted to make a device that was all about removing the fear associated with computers.ДЄt this point in the late 90s, computer design was at a dead-end, a sea of boring beige boxes with nothing to distinguish them. That same day, they started work on what would become the original iMac. The two bonded over their maniacal obsession for design and their shared nature of being вЂњa little bit odd,вЂќ in IveвЂ™s words. Yet by the end of the day, Ive was excited to be working with Jobs.

In his trademark brash fashion, Jobs told him, вЂњFuck, youвЂ™ve not been very effective, have you?вЂќ For his part, Ive had his resignation letter in his pocket. As recorded by the New Yorker, when Jobs first met head designer Jony Ive, the new CEO didnвЂ™t mince words. Steve Jobs had just returned as interim CEO and had to act fast to save the company. In a single day on June 27, 1997, Apple lost $56 million - contributing to a $1.6 billion loss during then-CEO Gil AmelioвЂ™s 500 days in charge. For much of the 90s the company had been in a downward tailspin, hemorrhaging money and customers at an unsustainable rate. In 1998, Apple was at a critical juncture in its history. ThatвЂ™s because Jony IveвЂ™s most important work was not the iPhone - it was the iMac. TheyвЂ™re the devices that sent Apple to stratospheric heights.Д«ut if youвЂ™re looking for IveвЂ™s greatest achievement, youвЂ™ll have to go a little further back to 1998. When thinking of Ive and his design work, we often turn to the iPod and the iPhone.

Apple desktop wallpapers 1998